Three Inspirations for Creativity and Innovation

Dr. Emiliano T. Hudtohan, AB, BSE, MA, EDD
De La Salle Araneta University, Malabon, Philippines
St. Anthony College of Technology, Pampanga, Philippines
International Conference on Education Management Agri-Business
and Entrepreneurship (ICEMABE)
Business Management Education, and Entrepreneurship in 21st Century
IAMHRD Webinar Kendari Indonesia on June 17, 2023
Opeining Remarks

Introduction

Dr. Andi Bahrun, Tenggara University, Indonesia; Dr. Sanihu Munir, President, International
Association of Management and Human Development (IAMHRD), Indonesia; Director Encik
Muhammad Zubir Bin Mohd Hanifah, Politeknik Sultan Azlan Shah, Malaysia; and Dr. Eugenio, S.
Gujao, University of Mindanao, Philippines;

Honorable Speakers: Dr. Muahammad Mustafa, Uganda; Dr. Saket Jeswani, India; Dr. Asliza
Yusoff, Malaysia; and Dr. Kamola Bayram, Turkey; ladies and gentlemen,

My great privilege to provide insights on Creativity and Innovation on the Fourth International
Conference on Education, Management, Agribusiness, and Business Entrepreneurship (ICEMABE)
June 17, 2023

It is with great joy that we have survived COVID 19. Today, we are moving close to a New
Normal. The masks are no longer mandatory; the vaccines are at a minimal use. Schools have
reopened for regular class; business establishments have customers. Our borders are now open
air, land and sea ports accept foreign travelers.

The challenge is how do we move forward, after the gains we have achieved with our COVID 19
experience of adversity. Nietzsche says, “What does not kill you will make you stronger.” And
indeed we have emerged much stronger. Nassim Taleb says, “What does not kill you will kill
others.” And indeed, we survived the pandemic but we have relatives, friends, and neighbors
who succumbed to death.

Objectives
The purpose of this narrative is to serve as an overall background on the Fourth International
Conference on Education, Management, Agribusiness, Business Entrepreneurship (ICEMABE)
webinar whose theme is: Business Management Education and Entrepreneurship in the 21st
Century Creativity and Innovation in the New Normal. It aims to discuss the cosmology of Mother
Galactica, Greek mythology of Gaia, Chaos and Eros, and quantum physics as three inspirations
for human creativity and innovation.

Methodology
This discourse is a qualitative narrative (Marshall & Rossman, 2011) on creative and innovation;
the narrative is based on key documents that provide an understanding of cosmology, Greek
mythology and quantum physics vis-à-vis creativity and innovation. It makes sense of quantum
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physicists (Smith, 2015; Sela-Smith, 2002) to understand the three inspirations of 21st century
creativity and innovation(Hudtohan, 2005; Gonzalez, Luz, & Tirol, 1984). The methodology of this
study is multi-valuate (Richardson, 2015) because it deals with various disciplines related to the
three levels of reality: physical/natural, meta-physical and super-natural. This is an exploratory
discourse (Stebbins, 2011) to study, examine, analyze and investigate the creativity and
innovation.

Discussion
There are three sources of inspiration for creativity and innovation: 1. Cosmology: The Galactic
Center and the Great Mother, 2. Mythology: Greek Gaia, Chaos, & Eros, and 3. Metaphysics:
Quantum Energy Field.

Cosmology
By studying the cosmos beyond our own planet, we can understand where we came from,
where we are going, and how physics works under conditions which are impossible to recreate
on Earth. In astronomy, the Universe is our laboratory. Cosmos, in astronomy, the entire physical
universe considered as a unified whole (from the Greek kosmos, meaning “order,” “harmony,”
and “the world”).

The Galactic Center
Seen from the Earth, our galaxy (Figure 1) appears like a band of light with droplets of milk
scattered all across the night sky – The Milky Way. Formed about 13.51 billion years ago, this large
barred-spiral Milky Way galaxy contains billions of stars and innumerable planets. What does its
centre looks like?

Mythology
Greek Gaia, Chaos, & Eros. In Greek mythology, since the beginning of recorded history there
existed: The Mother Goddess of Earth (Gaia predates the male image of God), has a favorite son
(Eros) who is slain by a jealous brother and descends into the underworld (Chaos).

Studies reveal that creation myths show how our societies of law and order misunderstood chaos
as disorder, as evil, rather than the interpretation of chaos as necessary nothingness that begets
abundance, and through that have resulted domination paradigms, with warped senses and
conceptualizations of power.
Chaos is identified as “problem” and Eros identified as “Solution”. In the 20th century, Hugh
Hefner created the Playboy magazine, a publication with revealing photographs and articles
that provoked charges of obscenity. This promoted eroticism that relates to Eros. Gaia, as Mother
Earth looks after the welfare of humanity and welcomes Eros, god of creativity and innovation to
provide solutions.

Metaphysics
There are three levels of reality: physical/natural, meta-physical, and super-natural. The physical
and natural world has been explored through Newtonian physics. The super (above) natural
world has been theologically explored in theology and theosophy. The meta-physical world is
being explored through quantum physics in the 21st century.

Quantum physics is the study of the smallest composition of matter. It used to be that the atom is
the smallest particle of matter; today it is the quarks. Figure 4 show that the quark is enormously
smaller than matter, crystal, and atom.